Fr. Meyer's Sohn (FMS) is a freight forwarding company founded in Hamburg, now present in over 30 markets. Although the company was established in the 19th century, it is at the forefront of using modern technologies in its operations. There is a reason for this: Fr. Meyer's Sohn prides itself on flexibility, which the company considers absolutely essential in today's realities. Another proof of this adaptability to changing market conditions is the introduction of a virtual logistics expert—Hugo—within the company.
Hugo, who describes himself as a "virtual assistant," is an AI tool designed to unify the numerous and complex elements of the logistics puzzle to make the work of Fr. Meyer's Sohn employees as easy and fast as possible, benefiting the company's clients. Developed by an internal team of software engineers, logistics experts, and AI specialists, the system integrates all necessary sources and libraries to streamline logistics processes and guide employees through them.