Calling code: +34
Area: 504. 782 km²
Population: 46,5 M
Density: 92 per km²
1. Are there typical greeting rituals?
The casual friendly inter-gender greeting in Spain is lightly joining cheeks right-left, while the formal business first-time salute is a short, firm handshake. However, if your Spanish host offers you the cheek-to-cheek greeting, you should accept it, as a refusal will be taken badly.
2. What business rules are to be followed?
Spaniards commonly write down both parental surnames on their business cards. Traditionally, first comes the father's followed by the mother's, though it is now legally possible to reverse positions. Otherwise and in a formal manner, you will address them by their first surname only (Señor/Mister - Señora /Miss). First time you meet a Spaniard you will usually face small talk, which leads to a conversation with a more personal background, often about the family. Speak openly and smile, and do not be shy to a look the other person in the eye. Your trustworthiness is often tested at the beginning of a business relationship.
Although business punctuality has improved a lot in Spain, meeting agendas still are no rule to follow but just a general idea to start talking. Spaniards love talking, they all want to say their thing back and forth in no particular order and interruptions are common, so you will need to be patient and talk along the way to take them to the point.